Wednesday, March 11, 2020

How to Create an Effective Book Publicity Plan

How to Create an Effective Book Publicity Plan Creating an Effective and Timely Book Publicity Plan Publicity is a commonly misunderstood side of book marketing - it's often assumed that a publicists job is to get reviews and interviews. But this is just the tip of your book publicity plan - there is so much more a book's launch team needs to do, according to this new post from publicist Coleen Hatrick.Self-publishing is a ton of work –   getting the manuscript written, copyedited, revisions, choosing text layout, and the cover design all come first. Consequently, for many first-time authors – publicity, and marketing become afterthoughts. It is well-nigh impossible to get decent attention for your book if you start the PR campaign after publication.Timing is everything to run a successful PR campaign. As an experienced book publicist, I regularly turn down work offers from first-time authors who wait until it is too late to get in touch with Publicity and Marketing. It's a real shame, especially when I'm faced with a captivating manuscript that deserves some lime light.So how can you make sure you're ready to work with a professional publicist or marketer in the run-up to your launch date? J.K. Rowling's Amazon Author PageReach out to blogs.  Contact bloggers you have some rapport with and offer a blog post, exclusive extracts, interview to go out at publication time. Send your media kit.Set your book to pre-order.  You or your marketer can create a product page on Amazon, Nook, and Apple Books. Upload your finalized cover design and favorable or engaging quotes from early readers. Don’t forget to include links to the content related to this book.Finalize interview dates.  Local radio and papers will book interviews at this stage, or sometimes closer to their publication date. If your publicist has been in contact with them before, they should confirm that they’re on the case.Host a cover reveal.  You can do this yourself on your website, Facebook, Twitter or work with a blog. Think about which will have the biggest reach.Leak short extracts from the book on Twitter or InstagramActivate your network!  Get the word out to your contacts, friends, and colleague networks. A publicist should be able to access your social media accounts or you can agree/author content and frequency/schedule together. It can be daunting to involve these connections, but that’s what the launch party is for.Take pictures at your party. Encourage attendees to share the joy and decide on a #hashtag to use. Bring copies of your books and little postcards advertising it. And remember to have a blast!Publication week and beyondShow-off on social media!  Share pictures of the physical book. Keep your followers updated with great quotes, mentions, compliments and likes. Post any media coverage you’ve received and remember to tag the outlet (which can get them to repost).Set up a Google alert.  Use the book title  and your name. Additionally, you may set a separate alert on the main subject/topic in order to tie in or offer comment to related trending news.Sign up to HARO (Help a Reporter Out). A free media sourcing service where report er's request stories linked to what they are working on. The requests come in twice a day. Prepare for your inbox to fill-up.Share your media hits.  Media hits beget more media. The right story can get picked up overnight, and some go viral. Add a ‘praise’ sheet to your media kit, and update your website  and Amazon page.Set up an online QA session on Twitter QA or Facebook QAGo local.  Your publicist can pitch for local radio interviews, and local TV now. Shape your talking points to the particular outlet. It really helps to be familiar with the programmes.Freebies.  Some blogs and some local radio outlets love having prizes to offer their audience.Events.  This is an effective way to keep connecting with your future readers and can be spread out over the ensuing year.We hope this timetable is beneficial and clarifies why it is important to start the publicity and marketing process early. There is room for creativity and imagination in promoting your work. Wi th so much competition and distraction vying for attention, it is reassuring to know that you are doing everything you can for your book.Self-publishing and working for small start-up publishers are quite different to working for big powerhouse companies and can be consequently much harder to be heard in a public arena.  Meanwhile, the book trade is showing signs of a refreshing rebirth thanks to the rise of independent small publishers, and confident self-publishing authors.Coleen Hatrick is a former in-house Publicity Manager UK at Oxford University Press. Including a stint in NYC, she has over 10 years experience in Academic Trade books, journals, and online products. She is now working as a freelance publicist in both markets and she can be found on the Reedsy Marketplace.

Monday, February 24, 2020

Discuss the positive and negative impact of globalisation with Assignment

Discuss the positive and negative impact of globalisation with reference to two contrasting countries. (two countries are UK a - Assignment Example However, the ongoing financial crisis that resulted from the collapse of the real estate market has slowed the process of globalization, which is sometimes blamed by the critics for the surge in unemployment and inflation. Based on the reports of Federal Reserve Bank of Dallas, Odom and Koech (2010) highlighted that the economic recovery has been slow in developed countries including the UK, while the developing countries including India are making fast economic progress. The compiled reports of Central Intelligence Agency pointed that the UK had recorded a GDP growth rate of 1.6% in 2010, which was better than its negative growth rate of -5% in 2009 (United Kingdom, 2011). However, the Central Intelligence Agency also remarked that India had recorded a growth rate of 8.3% in 2010, which was marginally greater than its growth rate of 7.4% in 2009 (India, 2011). Since India and the UK represent the developing and the developed economies respectively, this paper compares the positive a nd the negative impacts of globalization on these two countries. 2. Discussion Globalization has definitely increased trade in India and the UK besides encouraging entrepreneurship among the youth of these two countries. Due to globalization, some economic sectors of India will have more advantage than the UK, while there will be some economic sectors where the UK will have more advantage than India. The following section contrasts the positive and the negative effects of globalization in India and the UK. 2.1. Manufacturing: Since India has lower labour costs than the UK, globalization has caused an increase in the manufacturing activity in India, while the manufacturing activity in the UK has comparatively slowed down as industries favor India as the low cost manufacturing base (Economics Help, n.d.). 2.2. Employment: When the manufacturing industries of the UK shift their bases to India or another developing country, there will be loss of employment in that particular sector of t he UK, while India will gain employment in the manufacturing sector. The unemployment rate in the UK was 7.9% in 2010, while it was 7.6% in 2009 (United Kingdom, 2011). However, the unemployment rate in India was 8.3% in 2010, while it was 7.4% in 2009 (India, 2011). The unemployment in manufacturing sector in the UK will be offset by employment generation in other sectors, such as finance and insurance, which shows that globalization causes shift in jobs from one sector to another without causing major catastrophic changes (Economics Help, n.d.). 2.3. Business Process Outsourcing (BPO): India has highly educated and talented professionals well-versed in speaking, writing, and reading English language. Due to a large pool of competent workers expert in providing IT enabled services to the business clients, several countries, such as the USA, Canada, Germany, Switzerland, and the UK outsource their work to India. Globalization has helped India to expand its BPO industry, while the UK has been a laggard due to the high labor and infrastructural costs. The size of the Indian BPO industry is estimated to be around $69 billion as of 2010 because the developed countries outsource their business assignments to India where the wages are nearly 80% lower than

Friday, February 7, 2020

Is Frankenstein Guilty of Crimes Againts Nature Research Paper

Is Frankenstein Guilty of Crimes Againts Nature - Research Paper Example But this proposition of Frankenstein’s crime against nature can be challenged by a simple rhetorical question, â€Å"Does Frankenstein create a real monster?† Textual evidences ultimately show that Doctor Frankenstein has not created a real monster as per the assumption that man cannot grasp the secrets of life and death; rather his ignorance about how to nurture his creature that apparently looks like an evil causes the final havoc he suffers in the end of the novel. By successfully creating a childlike imitative being, in the very first place he proves that the secrets of life and death are obviously knowledgeable by man. Meanwhile he nullifies the supposition that seeking the secrets of life and death is nothing profane. But Frankenstein’s true crime is that he abandons his creature immediately after its birth. Obviously this crime is caused by his ignorance about his responsibility that greater knowledge imposes upon him. Thus Frankenstein commits crime again st nature by refusing to play the motherly role of nurturing the creature; but not by seeking the secrets of life. Mary Shelly’s scheme to humanize the monster essentially refutes the claim that man should not, more accurately cannot, achieve knowledge beyond what nature allows. The horrible look and ferocious appearance of Frankenstein’s creature are not enough to prove his failure to achieve the unknowledgeable. Indeed his success lies in his ability to create a being that can learn; that possesses a mind and the essence of man. Frankenstein commits crime against his creature by abandoning it. Indeed his crime does not seem to be a deliberate one. Rather it evolves from his ignorance about the truth of his creature’s nature. If Frankenstein were responsible enough, instead of being repulsed by the creature’s horrible look he could train him to be socialized. But like

Wednesday, January 29, 2020

Food - Taste Essay Example for Free

Food Taste Essay College students do not have much time to make their own meals on a regular basis because they are busy with work and school. In lieu of home cooked meals, fast food is the number one choice that comes to mind. Fast food is quick, taste pretty delicious, and is inexpensive for the average college student. In many cases, there is a wider variety of fast food places in radius of the school campus to choose from. Even college students can always find what they are searching for in reasonable situations. When there is not enough time to go to the supermarket and buy the essential groceries needed to make a home cooked meal, there is always the quickest solution of going to a fast food place. Here, an employee will make what is desired with little to no wait. Any college student can run in, order what they want, and be back out with their food in hand and still be able to do everything on their agenda without being rushed. Drive through is also always available to those who do not want to enter the facility and for those who own a vehicle. What is even better about fast food is the fact that many places allow to put in a future order. Then there would be no wait for the food that was ordered. No one wants to eat food that does not appeal to their taste buds. Not even the college students whose diet consists of junk food. Students want something that taste delicious when they are eating it. Luckily, there is almost every kind of fast food joint that will appeal to one person or another. Fast food tastes extremely good because it is food that is not usually eaten on a day to day schedule. The taste of fast food will make any student fulfilled with its appetizing selections. Money, no matter what day and age, will always be a concern and with the option of buying fast food, it does not have to be a worry. Fast food is not at all expensive to the everyday college student. For seven dollars, a student can have a sandwich, a side, and unlimited fountain drinks. Many facilities have a â€Å"value† or â€Å"dollar† menu where food can be bought for even cheaper than what is seen on the regular, full-priced menu. If seven dollars were to be an issue, a student could get two hamburgers and a small drink for three dollars plus tax. They would still get unlimited refills plus an extra three dollars and change in their pocket. With the money left over, they could go the next day and buy the same thing as the day prior. Whether it is french fries or a side salad, fast food places give the average student such a wide variety to choose from.

Tuesday, January 21, 2020

A Meteor will Strike the Earth and Destroy All Life Forms Essay

A Meteor will Strike the Earth and Destroy All Life Forms â€Å"With millions and millions of meteors hurtling around in our solar system, there’s always a chance that one could hit Earth at any moment. But what would be the consequences and how would the Earth be affected if one does happen to hit? If an object from space hit the sea, a huge tidal wave would be formed, hundreds of meters high, which would leave most of the world under water for a period of time, destroying and killing everything in it’s way. This would have a catastrophic effect on the Earth, as most people would be killed, and leaving countries powerless, unable to do anything. Crops would also be destroyed, starvation would kill all of the survivors, homes would be washed away leaving no shelters, and without hospitals or medication disease would spread quickly killing even more people. As it can be seen, the effects of a meteorite hitting the sea would only cause a temporary, yet catastrophic flooding. Though a direct impact on the ice caps could cause a larger scale of destruction. The caps would melt, increasing the sea level a few hundred meters high. On the other hand, if an object from space hit land, it would cause a huge amount of dust and dirt to be thrown into the atmosphere. This dust would stay in the atmosphere for many years and would block out the sun, causing the Earth to fall into a darkness, as well as leaving many consequences on the planet. Crops would fail due to the lack of light, which would cause massive starvation and death. It would be difficult to breathe without special masks to filter out the dust. With no sunlight or heat, being able to penetrate the atmosphere, the overall world temperature would fall dramatically, causing a possible ice age to occur.† - â€Å"Death in June† (Discover; page 16). With all the facts and governmental resource, there is a good chance that a meteor could hit the earth at any moment causing the world to end!   Ã‚  Ã‚  Ã‚  Ã‚  Over the millions of years that Earth has existed, there have been billions of meteors that hit, but of all the ones that hit, scientists concluded that they were not Earth threatening. The most recent meteor that struck Earth, that caused serious damage, was on the morning on June 30, 1908 in Siberia. When it hit, it had the force of a 20-megaton nuclear bomb. The collision caused nearly a t... ...ll 100 or more people. They also feel that 1,000 people or more would get killed once in every 1,000,000 years due to a meteor. Just to warn you, there hasn’t been a major strike that killed that many people or left serious damage to Earth in a few million years. The last time a meteor caused great damage was in prehistoric time when a meteor weighting about 132,000 pounds landed in Southwest Africa. That meteor is the biggest one that scientists ever found on Earth. Sadly for us though, there are millions of meteors that are hundreds of times bigger then the one that hit in Southwest Africa. Just imagine the damage that could occur if one does hit!   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, a meteor will hit the Earth in the near future destroying the human race and every other form of life on Earth. It probably won’t happen in the next ten years, but maybe somewhere between the next hundred to thousand years. There have been many meteors that have struck the Earth’s surface, and there’s still millions of huge ones out there. Probably the only good news regarding a meteor hitting the Earth, is that both the Government and NASA are working on many ideas to prevent it from happening.

Monday, January 13, 2020

Problem on Sexual Harassment

Sexual harassment is one of the biggest problems facing our schools and businesses today. A week rarely goes by without a reminder of the pervasiveness of sexual harassment as a social problem. Sexual harassment is a growing problem in the government agencies, schools, and the corporations of the world; however, many corporations are now adopting new anti-harassment policies. (Conta) The definition of sexual harassment is any unwanted or inappropriate sexual attention. That includes touching, looks, comments, or gestures. A key part of sexual harassment is that it is one sided and unwanted. There is a great difference between sexual arassment and romance or friendship, since those are mutual feelings of two people. Often sexual harassment makes the victim feel guilty, but it is important for the victim to remember that it is not their fault, the fault lies totally on the person who is the harasser. Many times fear is involved in sexual harassment because it isn't about physical attraction, it's about power. In fact, many sexual harassment incidents take place when one person is in a position of power over the other; or when a woman has an untraditional job such as a police officer, factory worker, business executive, or ny other traditionally male job. Typical victims of harassment are young, single, college-educated, members of a minority racial or ethnic group (if male), in a trainee position (or office/ clerical positions if male), or have an immediate supervisor of the opposite Presently, it is hard for courts and others to decide when sexual harassment has taken place because the definition of sexual harassment is much too broad. Clearing up the legal definition of sexual harassment would discourage and punish harassers and bring comfort to the victims. Here are some points to remember in deciding hen sexual harassment takes place: Sexual harassment is one-sided and * It is about power and not attraction. * Subtle sexual behavior is sometimes socially acceptable, but some would consider it offensive and want it stopped. * Moderate sexual behavior is not socially acceptable, reasonable * Severe sexual behavior is never acceptable. (Swisher 28) Sexual harassment is a major problem in public schools, colleges, and universities. Surveys on college campuses show the number of respondents reporting to have been sexually harassed ranging from 40-70 percent. Only two percent of campus harassment ases involve a professor demanding sex in return for a good grade. Most cases involve male and female students. In public schools current sexual harassment definitions are inappropriate, since bad sexual behavior of today's children isn't sexual harassment, but it is a reflection of the vulgar, violent, and the sexually explicit nature of our media and culture. When little six-year-old children get suspended from school for kissing girls on the cheek, it is not an example of sexual harassment but of political Sexual harassment is still a big problem in schools and every school district in Washington now has an antiharassment policy. Junior high or middle school has the biggest problem with sexual harassment mainly because of their immaturity and out-of-control hormones†. Says Viki Simmons of the YWCA. â€Å"Many times in high school, students don't think anything about it when harassment happens, but schools are now cracking down on it†. Simmons interview) In the business world employers are now on notice that sexual harassment will no longer be tolerated in the workplace. Claims brought against alleged harassers include wrongful termination, invasion of privacy, violation of due process and free speech rights, efamation, and intentional infliction of emotional distress. Sexual harassment usually happens to women in low-paying jobs, or women that have to have a job in order to support themselves and children. If sexual harassment happens at work, write down a detailed description of what took place, so that it is well recorded and you don't have to think back to the incident. You should keep a note pad handy for this purpose, or write it on a napkin to help you * What actually took place and what the offender said Another way to do this is to write a letter to the harasser. Be sure to keep a copy. Tell the person clearly in the letter that his behavior toward you is unwanted. Tell the person that he will be reported if the behavior doesn't stop (Kolbert). According to the research group Catalyst, recent studies have found that 40 percent to 60 percent of woman say they have been harassed sometime in their Employers have a duty to investigate allegations of sexual harassment, and their employees have a legitimate interest in knowing what activities could result in their termination. Ever clearer definitions of sexual harassment are being implemented by more and more corporations around the country. As this happens, an ncreasing number of companies are searching for new ways of protecting themselves against allegations, adopting their own anti- harassment policies to combat this growing problem. CEO's should do a variety of things to stop sexual harassment in the work place. The most important thing is senior management makes it clear to workers that harassment in any form won't be tolerated. If top managers don' take the issues seriously, employees won't either. Managers must also understand they are responsible for their Companies need an explicit written policy on sexual harassment that is widely available in the workplace. Most consultants advise companies to do more than just post the policy on bulletin boards. They should distribute it company wide, repeatedly. Copies should be included in new employee orientation packets. Employees should have clear definitions of what sexual harassment is Many companies are now offering employee training sessions on sexual harassment, and many say that follow up training is a good idea. Training programs should include all employees, rather than just managers. The tone should be gender neutral and avoid heavy discussions on male harassment that might cause some resentment among the male employees. Many times programs aren't effective because they spend a lot of time just attacking men and not the crime. Companies need a good system to deal with complaints. A clear process for handling complaints shows that a company takes them seriously. Until 1991 it was harder for woman to make allegations of sexual harassment, since woman felt like there was nothing that they could do about it. But the highly publicized hearings of Clarence Thomas and Anita Hill in 1991 changed everything. During the fall of 1991, the subject of sexual harassment grabbed news headlines. Everyone began discussing this issue and motions ran high. Judge Clarence Thomas was nominated to be a Supreme Court Justice, which is America's highest court, and Supreme Court Justices have their jobs for life. They cannot be fired. Before a person can be made a Justice, he or she must be questioned and Judge Thomas was ounce the head of a U. S. agency called the EEOC. The EEOC makes sure everyone is treated fairly when applying for a job. It also enforces laws against sexual harassment. Anita Hill is a law professor who worked with Judge Thomas at the EEOC many years ago. A few weeks into the Congressional Questioning she came orward and accused Thomas of sexual harassment. She claimed that he used to constantly ask her for dates and spoke to her about pornographic films he had seen. Anita Hill said that she was deeply offended by these remarks but felt that she could not complain. Clarence Thomas was her boss, and she thought that her career could be Anita Hill was a very believable witness. But Judge Thomas denied her charges in the strongest possible terms. Who was telling the truth? The country was divided. But the issue was being discussed everywhere. Women from all across the nation told of their experiences with sexual harassment. And many men admitted being Finally, the senate voted to approve Judge Thomas. But the vote was close. Many senators had doubts about Thomas's character. Others did not the, Thomas's career should be destroyed because of one person's story. They said there was not enough evidence to prove there was wrongdoing. In the end, everyone agreed that sexual harassment is a serious problem everyone must become more sensitive It's important to know that men have trouble too. Women are not the only victims of sexual harassment. More and more men are being harassed in the workplace, classrooms, and locker rooms. Whoever is in the position of power tends to be the harasser. Men can be victims of both woman and other men Sexual harassment is very wide spread, but there are ways of avoiding it, such as: Keeping everything strictly on a business level. If working in the same room as the harasser, create a barrier between the two work stations with a desk or file cabinet, etc. Do not ask for personal favors or special treatment from the harasser so that he won't feel he is owed anything. Do not talk about anything personal. Sexual harassment is always wrong. No one deserves it. And it is always hurtful to the victim.

Sunday, January 5, 2020

Violent Video Games Cause Violence - 1906 Words

Screaming and yelling, my brother punches through his bedroom wall. It’s six in the morning and he’s screaming at my mom for doing laundry. Maybe he has anger issues? But his temper has only been this bad for a couple years now. Ever since he started playing video games, like Call of Duty. Violent video games have been a battle that my family has been fighting for a few years now. My brother, started out small, playing Nintendo games and simple games like Crash. However, my brother has always had a slight anger management problem and even with easygoing games, he became furious when he lost. Because he has lofty dreams of winning every game possible, he will not stop. Now, with video games, like Call of Duty and God of War, my brother has become even more aggressive. Freaking out whenever he lost a match. He used to be such a sweet little boy, but now he screams and disrespects my mother. Afraid to anger him, my mom does nothing. Video games have been taken away from hi m, but he will never be the same sweet boy that he was. Many families are fighting the same battle. Gamers like my brother would disagree that video games are the reason he is aggressive. He argues that the reason he is aggressive is because of my sisters and me, which could be a part of the reason but what have we done to make him disrespect our mother or to make him destroy his walls? Although children, adolescents, and video gamers would disagree, research has provided evidence that violent video gamesShow MoreRelatedViolent Video Games Cause Violence : Cause Of Violence And Video Games1377 Words   |  6 PagesLit. 27 November 2017 The Blame Game Statistically, 2017 has become the year with second lowest crimes rates since 1990, assuming there isn’t a big resurgence in violent crime between now and the end of the year (Bump). However, violent crimes continue to be a problem in modern-day America. 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These are the most common and popular video games and because of the violence in them debate has startedRead MoreVideo Game Violence : The Cause Of Violent Video Games1000 Words   |  4 Pagesmentioned that the cause of violent video games became an issue for public debate after teenagers and the main cause of this is the parallel effect. Based on the Studies done for violent video games correspond with individuals having violent acts. Also, young adolescents reveal that those who play a lot of violent video games become more aggressive and see the world as more hostile. The article also revealed that this acts would be a coincidence or a cause from playing violent videos. Additionally, researchersRead MoreEssay on Violent Video Games Cause Violence? 1170 Words   |  5 Pagesand aggression is everywhere; in magazines, in the shops, on the TV, on websites like YouTube as well as in video games. 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After the firstRead MoreViolent Video Games Do Not Cause Violence And Aggression1527 Words   |  7 PagesViolent Video Games Over the past few years, the United States has seen violence that has come from the inside of the country. Various high schools, have had shootings inside of them from some of the high school students that go to that specific school. Some experts blame the shootings by categorizing the students as someone who has been tormented and bullied basically most of life, while other experts believe the shootings were caused by the violence in video games. There has been a lot of nation-wideRead More Violent Video Games Do Not Cause Violence Essay3060 Words   |  13 Pages Do violent video games increase aggression in the people who play them? If so then video games could be responsible for much of the bad news we hear on television. Are video games responsible for school shootings? Do producers of video games need to tone down the violence? What will happen if video games become more and more violent and realistic? On the other hand, are video games to blame at all for the increase of violence in kids? When violence in video games started to increase, peopleRead MoreViolent Video Games Do NOT Cause Violence Essay1827 Words   |  8 Pagesblame video games as the target and cause of many shootings that have occurred, ever since Columbine and Quake. People have been blaming video games for violence for years now, ever since violent video games have been made. News reports blame video games more and more for each shooting, telling the public how this person played video games for x amount of hours a day, and that video games caused him or her to shoot people, and how video games encourage and reward violence. Anti-video game lobbyistsRead MoreViolent Video Games Cause Increased Violence Essay1855 Words   |  8 Pagesobjective of video games is to entertain people by surprising them with new experiences.† (Shigeru Miyamoto) Shigeru Miyamoto is the creator of some of gaming’s most iconic video game characters, Mario Jumpman Mario, Link and Donkey Kong; while also, serving as co-Representative Director of the game company, Nintendo and is highly respected. Miyamoto, based on the quote provided, feels that video games are meant to entertain people and nothing more. However, many people feel as though video games only causeRead MoreViolent Video games cause violence? I Think Not.1056 Words   |  5 PagesViolence is everywhere, in magazines in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are said to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a current generation games console and video games have become a fantastic source of education when helping kids to learn, such websites like educationcity.com or the